Here’s my latest Green Felt Journal in Vegas Seven:
In the beginning, Las Vegas catered mostly to serious gamblers and casual vacationers. In the late 1950s, business travelers entered the mix. Later on, the town tried to be everything to everyone—both family-friendly and high-roller heaven, at the same time.
Since the onset of the recession, though, niche marketing has blossomed in Las Vegas. Whether it’s Trekkies, porn stars or March Madness bettors, Las Vegas hotels are bending over backward to make groups feel welcome, even when they don’t fit the traditional profile of the Vegas visitor.
I find the growing niche-ization of Las Vegas one of the most interesting trends in the business today.
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