Why it pays to under-promise and over-deliver

…rather than the opposite, as this incident–unfortunately caught live on camera–from CES shows:

Reporter Dan Simmons from the BBCs technology show Click managed to break a mobile phone marketed as “unbreakable”, during a demonstration at the Consumer Electronics Show in Las Vegas.

via BBC News – Reporter breaks an unbreakable mobile phone at CES.

Click through to see the video–you’ve got to feel bad for the CEO.

Is there a law that the more assiduously something is promoted as unbreakable, the more likely it is to break in a high-profile and often-embarrassing way?

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