Review on NETime Gambling

It’s always encouraging to see positive reviews, so I was happy to see that New England gambling blog NETime Gambling gave Grandissimo a nice write-up: 

The book is a wonderful read.  Whether you are a fan of Vegas or gambling history , or even if you enjoy reading about larger-than-life characters, this book will be a tough one to put down once started.  The background of the self-made man who built Caesars is just the beginning of a roller-coaster ride through Jay Sarno’s life

Another Must-Read from Dr. David Schwartz

The reviewer does a good job of summarizing the book, so if you’re on the fence about reading it and want an outside opinion, you might want to click over and see what he has to say.

The I-Team tackles Grandissimo

Last Friday, George Knapp of 8 News Now’s I-Team ran a feature on Jay Sarno’s legacy and Grandissimo:

While some might think the father of the Las Vegas Strip is mobster Bugsy Seigel, or casino titans Kirk Kerkorian or Steve Wynn, the true architect of modern Las Vegas might be a self-described degenerate gambler named Jay Sarno.

While there is no statue to honor Sarno’s memory, there is a new book that tells his amazing story, warts and all

I-Team: The Man Behind Modern-Day Las Vegas

I’m glad that George reached out to me for this. Here is the video of the story:

8 News NOW

And a link to the video if that embed doesn’t work. 

Grandissimo at the Clark County Library, 3/6

This morning I received the flyer for next month’s event at the Clark County Library (1401 E. Flamingo Rd). 

On March 6, at 7 p.m., I”m giving a talk called “Grandisismo: How Jay Sarno’s Wild Life Changed Las Vegas” and signing books.

Here’s the flyer—would love to see you there:

Live Event! Frequency @ The Beat

I’m thrilled to be taking part in the next Frequency event at The Beat in Downtown Las Vegas. Here’s all the info you need:

Just in case that image didn’t display for you, the event is on February 13 at 7 PM, live in The Beat, 520 Fremont St Las Vegas, NV 89101.

I hope to see you there!

Grandissimo on Peter Greenberg Worldwide

I was one of many guests interviewed on Peter Greenberg Worldwide’s radio show. You can listen to the episode here:

Peter Greenberg Worldwide – Nobu Hotel Caesars Palace – January 18, 2014

 It was a nice chance to talk about Grandissimo for a national audience, and I’ve got to say that Peter is one of the best interviewers I’ve encountered. Totally conversational, but always moving the show ahead, talking with him on air is just great. I also talk candidly about my past career as Mr. Peanut, among other things. 

Grandissimo Event: Jay Sarno Roundtable, March 2

On Sunday, March 2, at 4 PM, you will get a chance to hear some of those who knew Jay Sarno intimately talk about his life and legacy:

Jay Sarno did more than build two of the most  iconic casinos in the world, Caesars Palace and Circus  Circus. He created the mold for modern Las Vegas. In this panel discussion, those who knew him best will  talk about his contributions and his quirks.

Panelists include

  • Oscar Goodman, former Las Vegas mayor and sarno’s attorney
  • Burton Cohen, casino president
  • Mel Larson, former Circus Circus vice president of marketing
  • Jay C. Sarno, September Sarno, Freddie Sarno, and Heidi 
  • Sarno Straus, Jay sarno’s children

The panel will be moderated by David G. Schwartz, author of Sarno biography  Grandissimo: The First Emperor of Las Vegas. books will be available for purchase and signing after the discussion.

The event, which takes place at Lied Library,  is free and open to the public, though Registration is encouraged
Register online at  or call 702-895-2277 by Monday, February 24.

Light refreshments will be served.

View invitation here (pdf)

Grandissimo in Literary Las Vegas

Grandissimo has a write-up in the View’s “Literary Las Vegas” section:

Atlantic City native David G. Schwartz has a Ph.D. in U.S. history from the University of California, Los Angeles, and has hands-on experience in the gaming industry. Since since 2001 Schwartz has been at UNLV, where he serves as the director of UNLV’s Center for Gaming Research. The professor, speaker and consultant is also the author of several books on the gaming industry including his newest “Grandissimo: The First Emperor of Las Vegas: How Jay Sarno Won a Casino Empire, Lost It, and Inspired Modern Las Vegas.”

Literary Las Vegas: David G. Schwartz

There is also a brief excerpt from the book. 

New Retail Partner: The Neon Museum

If you want to buy Grandissimo in Las Vegas, there is one more place for you to visit. The Neon Museum now has several signed copies of the book for sale. If you haven’t been to the museum before, here’s everything you need to know:

Neon Museum 
770 N Las Vegas Blvd, Las Vegas, NV 89101 (directions)

I’m thrilled to be working with the Neon Museum, and very happy that people have one more place to connect with the book in person.