Circus Circus Success

In the late 1980s, as other Las Vegas Strip casinos faltered, Circus Circus was prospering. Building its business on the “grind,” thousands of small players instead of a few big high rollers, Circus boasted a compound annual growth rate of more than 29 percent for the latter half of the decade. In doing so, it laid the groundwork for the 1990s Las Vegas casino boom.

You can read more about Circus Circus and other Las Vegas casinos in Roll the Bones: The History of Gambling

Go here to read an excerpt from the book, or learn where to buy your copy.