Pool season reflects LV’s ability to evolve in the LVBP

In this week’s Las Vegas Business Press, I muse a bit about what the start of pool season really means in Las Vegas:

The weathers warming up, which in postrecession Las Vegas means one thing: pool season is here. Once, that would have meant little more than seasonal employees dusting off the lounge chairs and balancing the waters ph. Now, it entails celebrity disc jockeys, cabana reservations, and the sound of cash registers jingling. And that says a great deal about Vegas greatest asset — its ability to evolve.

via Las Vegas Business Press :: David G. Schwartz : Pool season reflects LVs ability to evolve.

It really is amazing how much casinos have changed, yet how much they stay the same.