You on the phvegas big screen

If you really want to see your name in lights, you’ve got the chance this weekend, thanks to the folks at Planet Hollywood. From their press release:

Now through Sunday, Feb. 28, Miracle Mile Shops at Planet Hollywood Resort & Casino is giving everyone a chance to be famous by posting photos and messages on the center’s Strip-side LED screens.

In partnership with Clear Channel Spectracolor and LocaModa, Miracle Mile Shops debuts a state-of-the-art technology allowing anyone to interact with the center’s record-breaking LED screens. Pedestrians along the Las Vegas Strip will be able to see their own photos, messages, Twitter posts and Foursquare check-ins displayed in real time on the 130’ by 40’ digital screen located above the north entrance. To have images and messages posted, onlookers will simply need to follow instructions provided on the LED video screen.

Miracle Mile Shops’ interactive, social media capability continues the center’s effort in bringing Las Vegas original and exciting content on the LED video screens. With more than 13,000-square-feet of sign space, the center’s Strip-side video walls offer an endless array of video and sound production opportunities. The LED screens boast more than two-million pixels, each capable of 16-million colors, and can be remotely controlled from anywhere on the planet. Future video screen features will include content on timely Las Vegas events and holidays, providing ongoing entertainment and information for onlookers.

Keep up with the latest Miracle Mile Shops news via Facebook and Twitter.

It’s an interesting concept, and a great tie-in of an asset the casino already has with social networking. I hope they’ve got some kind of filter, because I imagine that they’ll get plenty of images and messages that aren’t family friendly. I’m sure the Gaming Control Board wouldn’t take to kindly to a licensee who’s had a few problems in the past (Prive, anyone?) broadcasting anything remotely racy in 16 million colors.

For this reason, I’m guessing this will either be a great success or a fantastic disaster by Monday. It’ll be worth watching, in any event.

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