I’ve been absent from blogging for a few days because of a few projects I’ve been working on. One of them is complete, and available for your perusal: the Casino Twitter Adoption study. Here’s the executive summary: Like other businesses, casinos have begun using the social network/information sharing service Twitter. The pattern of Twitter adoption […]
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news about gambling, what's newThursday means another Green Felt Journal in Vegas Seven. This week I discuss the team behind Harrah’s tweets: Social media websites such as Twitter and Facebook have been invaluable tools for casinos. They can foster a sense of familiarity with guests, but they are anything but casual. Plenty of work goes into manning the new-media
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news about gambling, writingIn preparation for my session at the International Casino Marketing 2010: Player Loyalty, Tech Updates & the Global Market eConference, I’ve been doing a great deal of research into casino tweeting. I’ve put together a list for a statistical study I’m undertaking, and am generally trying to get a better handle on what tweeting brings
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