Casinos Court the Newest Generation of Gamblers – Vegas Seven

In my latest Green Felt Journal, I consider how chasing millennials will change Las Vegas casinos. It’s already started:

Sit in at any gaming conference and you’re bound to hear despairing talk of millennials and gambling. Capturing the millennial market, the thinking goes, is the key to success for Las Vegas casinos in the near future.

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I talk about the Lavo Casino Club and the upcoming Encore Player’s Club here. If they are successful, I’d expect to see everyone getting in on this trend.

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