In this week’s Green Felt Journal, I take a closer look at how one of Linq’s new tenants fits in:
That’s where Linq comes in. As with most Caesars decisions, each element of the development has been meticulously analyzed. The observation wheel, for example, was chosen over other attractions because, in survey and focus groups, customers indicated that this was the single attraction they would walk 1,250 feet to see. Likewise, the list of tenants has been carefully calibrated by Caesars management to entice a significant number of the 20.4 million people who, according to a 2009 study, walk past the Linq’s Strip frontage each year. One of those tenants, the Polaroid Fotobar, gives us a glimpse into the kind of experiences Linq is trying to create
It is a little funny to me that I finished this the day before the whole fuss over that newsletter that “warned” of a CEC bankruptcy broke, and I pretty much used everything I said in the first part of the column (about why the company needs Linq to be successful) to frame my responses.