Reinventing the Party Machine in Vegas Seven

This week Vegas Seven released its nightclub issue. Since that’s such a big part of the casino scene these days, I thought I’d tackle the question of how clubs rebrand in this week’s Green Felt Journal:

In the wake of the Great Recession, nightclubs have been a crucial part of the identities and business plans of Las Vegas casinos. Major operators such as Wynn, the Venetian and even the storied Caesars Palace have made their clubs integral to their overall operations. Meanwhile, such resorts as the Palms and Hard Rock Hotel have built themselves almost from the ground up as party destinations. When clubs work, they generate buzz, foot traffic, ancillary casino gaming and food-and-beverage spending. But when they don’t, they can be a drag on a property.

via Reinventing the Party Machine | Vegas Seven.

It’s definitely a different aspect of the hospitality business, and one that, for the amount of money it brings in, generates surprisingly little literature. That might be by design.

Anyway, I had fun learning more about how nightclubs brand themselves, though it’s safe to say you won’t see me doing the bottle service thing anytime soon.

1 thought on “Reinventing the Party Machine in Vegas Seven”

  1. Hopefully Tropicana’s new nightclub RPM will work out well for them. They probably should have opened a nightclub years ago but with Columbia Sussex owning the property (and losing millions and millions and millions of dollars) that really set the Tropicana way, way behind the times.

    On David McKee’s blog several months ago he mentioned that the Tropicana needed more parking to bring more customers into their property. Maybe they would consider building a new parking garage somewhere on their property or maybe tear down that old parking garage (across from the Excalibur) and build a new parking garage there. That parking garage is very old and small (I think it is either 2 or 3 stories tall).

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