Bilingual blackjack in Vegas Seven

It’s Thursday, so it’s time for another Green Felt Journal in Vegas Seven. This week I look at the innovation of bilingual blackjack tables at Buffalo Bill’s in Primm:

Richey has found that it’s a market loyal to casinos that offer good values for food and entertainment, something for which the Primm casinos are well suited. It helps that catering to the area’s Spanish speakers is a natural complement to the company’s bus program, which ferries dozens of busloads of California gamblers to Primm on peak days.The easiest way to roll out the welcome mat, Herbst has learned, is to speak the language of your customers. The company debuted a Nevada first: bilingual blackjack tables.

via Bilingual is in the cards in Primm | Vegas Seven.

Judging from the amount of play I saw, I wouldn’t be surprised to see other casinos doing this pretty soon.

Spread the love