Binon’s casino in downtown Las Vegas has been through a rough few years. It’s been sold twice and along the way has lost the “Horseshoe” name and the World Series of Poker (which crowned its 2008 champion last night, btw). With new owner Terry Caudill at the helm, however, a turnaround is in progress, starting in the poker room. From the LVBP:
Binion's new owners, TLC Casino Enterprises, wanted to bring back the feel from when Binion family patriarch Benny Binion offered customers his legendary, "Good food. Good Whiskey. Good Gamble."
The new poker room features a contemporary setting where the casino takes a maximum rake of $3 on all live games, while players can find comp privileges, food service and special hotel room rates.
"There's a certain prestige associated with Binion's poker, but the main reason poker players stay loyal to Binion's is that we're always moving forward with their wants in mind," said Glenn Casale, director of casino operations for Binion's.
Casale said the poker room was designed with players' suggestions.
Some poker heritage was added to the poker room along with 21st century technology. Historic photos are spaced around the room with 42-inch and 50-inch plasma televisions.
Las Vegas Business Press :: Howard Stutz : Binion’s harkens back to roots with new poker room.
I hope that the new Binion’s is successful: this is exactly the right thing for that property. As I’ve said many times before, the casino doesn’t have many assets besides its history, so playing that up is a very smart move.