With G2E upon us, I’ve been even busier than usual–hence no post yesterday. Here’s a preview of what I’ll be saying about food and beverage operations and casino brand identity, as covered in my LVBP column: A property’s brand includes a great many things: the name, the architectural style, fonts used in signage and advertising, […]
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news about gamblingI’m still not where I want to be with the book review I’m working on, but here’s something I can share. I’m going to be moderating a panel at G2E about F&B as a marketing tool. Here is the info: Thursday, November 19, 2009: 9:15 AM – 10:15 AM Role: PANEL MODERATOR Creating Identity: Using
In a story that has only one obvious typo–nice work, editors!–we learn that, if you give people something besides warmed-over singers and comics in your showrooms, you can actually attract new people to Atlantic City casinos. Outstanding! From the AC Press: Casino shows used to feature aging crooners and old comics like Henny Youngman, who
‘Lifestyle celebs’ in AC Read More »
atlantic city, news about gambling