The last of my trilogy of Tropicana birthday/anniversary pieces is this blog post from UNLV Special Collections that looks at a different era of the Strip mainstay that is celebrating its 60th:
For research into the Tropicana, one of the best resources is the Tropicana Promotional and Publicity Material Collection, nine boxes of press clippings, press releases, newsletters, and assorted other ephemera that document the Tropicana’s history. While the earliest documents date from 1969, the majority of the collection is comprised of materials generated during Ira David Sternberg’s tenure as director of advertising and public relations in the 1990s.
Read more: Special Collections | University Libraries
The Promotional and Publicity Materials collections for the Tropicana and other casinos are incredibly useful to those interested in reconstructing the past of Las Vegas–I have gotten many insights from those materials that have made it into my articles and books. And I have good news: if you are an academic researcher, Eadington Fellowships are available to defray the costs of a research trip to Las Vegas to use these–and other–collections at UNLV.