Here’s the latest info on the panel I’ll be moderating at this year’s Global Gaming Expo–at the Sands Expo Center for the first time–about social media and ROI. I’d love to see a lot of people there. Personally, I think this lineup of speakers will make a great start to anyone’s conference day:
Date: Wednesday 10/5//2011
Time: 9:15 AM – 10:15 AM
Room: 704
Social Media Insights, Part III: ROI
Although it officially costs nothing to tweet, the hard costs associated with staffing and content development are undeniable. This session will examine how casinos are using Facebook, Twitter and other avenues to produce a quantifiable return on investment. Experts will present statistics from casinos using social media to various degrees of success and discuss why approaches based on market size, target customers and similar factors may prove most effective.
Key Takeaways:
• Creating a quantifiable return on social media investment
• How to measure the real costs
• Finding the correct approach for your market
Moderator: David Schwartz, Director, Center for Gaming Research, University of Nevada, Las Vegas
Speaker: Ryan Leeds, Vice President, Strategy, Masterminds
Speaker: Marlene Reyes, Executive Vice President & Chief Client Officer, The Fine Point Group
Speaker: Jim Wise, Senior Vice President of Marketing, Seneca Gaming Corporation
Not only does everyone have a unique perspective on social media, gaming, and ROI, each of us has spent at least some time working in Atlantic City, so it should be a rollicking session, to say the least.