I’ve got to hand it to the folks at Pinnacle–they know how to make people laugh. Take, for example, what must surely be a bit of gallows humor from Dan Lee and company: billboards along the Atlantic City Expressway reading, “You know what this town needs? Another casino” (or something like that).
Yes, with declining revenues across the board, that’s exactly what the city needs at this moment.
I guess the advertising department didn’t get the memo about the casino being shelved. So I guess they’re just glad to give free advertising to Revel.
The sign is doubly funny because when the company was still threatening to actually build a casino on the site of the Sands, they were adamant that nobody be allowed to build on the Bader Field tract. So I guess the town needs one, and only one, new casino.
Another note–on their website, Pinnacle Atlantic City seems to take a disturbing amount of glee in eradicating every trace of the Sands. They might want to post an update, because I’m guessing that excitement is no longer building.
On final jab–it’s just so typical that, even though the company isn’t hiring anyone in the foreseeable future, the jobs page has plenty of vague information about their commitment to diversity and their culture of integrity. Do companies really think that stuff matters?
In my twisted world, a company would demonstrate its commitment to its employees by paying the highest wages in town. Scoreboard. This incentive would drive better customer service which would lead to a better experience for the customers. A lot of meaningless blather about core values just frustrates anyone who can read, because they can see the divergence between what’s on paper and reality.
Take, for example, this nugget of “Pinnacle Culture:”
FINANCIAL SUCCESS – We make sound financial business decisions that contribute to revenue growth, profitability and shareholder value.
How is paying hundreds of dollars for a battered, but still functioning casino and imploding it without having the means to build a replacement a “sound financial business decision?”