I’m quoting something–it might be Doctor Who or H2G2, where the bad guy kept saying “Seize them!” Or maybe that’s what bad guys in charge usually say. Anyway, this is just a lead-in to me posting on something I’ve written myself, in the Business Press:
“Harrahrizing” the Palace wouldnt work. Instead, Harrahs execs chose to Caesarize Harrahs, renaming the company after its premium brand.
Its an interesting choice, when you think about the founders of each “brand.” Bill Harrah has a reputation as a no-nonsense, results-oriented autarch who insisted on perfection in his casinos. With his company’s focus on database management and consumer metrics, hes become, in retrospect, a sort of ubernerd, presiding over an army of bookkeepers with a slide rule in one hand and a magnifying glass in the other.
But Harrah was more fun than that. He spent most of his time building up a collection of antique cars and enjoyed hanging out in the garage far more than presiding over board meetings. And he was hardly a stay-the-course kind of guy — he got married seven times, to six different women.
Harrah as ubernerd–who’d a thunk it?
It’s just me free-associating about the significance of the name change, with some unsolicited advice for the people who run Harrah’s and are already way richer than me, if that matters.
I wonder if the new Caesars Entertainment would be interested in buying the “dieiscast” domain? They could move their slot-finder here, and I could use the proceeds to buy a new domain for myself and go on a whirlwind casino tour, re-emerging for a relaunch with a renewed carpet gallery.