Double exposure

Transitioning a property from a name its had for over fifty years is never easy. When Harrah’s bought the Horseshoe name and brand from the downtown Binion’s Horseshoe casino, the actual property was left with an identity crisis: it was always the Horseshoe first and Binion’s second.

They’ve changed the sign and relaunched the website, but for a short time you can see the present and past co-existing. Check it out:

Binion’s Horseshoe Hotel & Casino


Binion’s Gambling Hall and Hotel.

It might not be a casino anymore, but they kept that really annoying shuffling sound. After trying to navigate the site a bit, I found myself hesitating before clicking on links because I subconsciously was trying to avoid it. Who beta tests these things?

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